ATHLETIC DEVELOPMENT.
BUILT FOR SPORT.
Speed, agility, strength and resilience for young athletes in any sport. Sport coaching develops the sport. BCA develops the athlete.
WHY DOES MY CHILD NEED ATHLETIC DEVELOPMENT?
Your child’s sport is the game.
BCA develops the athlete who plays it.
- Technique & skills
- Tactics & game understanding
- Match play & competition
Tennis, football, rugby, cricket — every sport teaches the skills of the game.
- Speed & acceleration
- Agility & change of direction
- Strength & power
- Balance & coordination
- Injury resilience
- Confidence in how they move
The physical qualities underneath every sport — the ones most young athletes never train.
WHAT MAKES BCA DIFFERENT.
Most coaches either teach the sport or train general fitness. BCA covers what’s missing in between: the athlete underneath.
Ben coaches at the UK’s #1 school tennis programme and is S&C Level 4 qualified. He knows exactly how speed, strength and balance show up in your child’s sport.
Every athlete is tested at the start and retested every six weeks, so you see exactly what has improved.
A clear pathway from 6 to 18. Training always fits where your child is now: never too much, never random.
BCA complements their club and school coaching. Nothing to replace, just a better athlete on the pitch, court or track.
WHERE DOES YOUR CHILD
FIT?
Find your child’s age. Each stage builds on the last, so they always know what they’re working towards. Tap their pathway for a personal recommendation from Ben.
NOT RANDOM FITNESS.
A DEVELOPMENT PROCESS.
Every BCA athlete goes through the same five-step process. We find out how your child moves, build the right qualities for their age and sport, and test regularly so you can see exactly what’s improving.
ASSESS
Understand how an athlete moves, accelerates, changes direction, jumps and controls their body.
DEVELOP
Build age-appropriate physical qualities around the athlete's stage, sport and individual needs.
TRAIN
Structured sessions built around speed, strength, power, coordination, movement and resilience.
MEASURE
Use repeatable testing to see what is improving and where the next opportunity lies.
PROGRESS
The programme evolves as the athlete grows, so development stays purposeful rather than repetitive.
MORE THAN SESSIONS.
YOUR NEXT STEP.
BCA PERFORMANCE BASE 1.
Our own private training base: an indoor strength studio, an outdoor speed lane and a training rig. Small numbers, full attention and proper testing, every session.
YOUR CHILD IS IN SAFE HANDS.
Every BCA session is coached by qualified, checked and insured coaches — with 30 years in sport behind the system.
Ben has completely transformed my son's speed, confidence and love for training. Nothing we tried came close to the results from his programme.
I'm faster, stronger and feel more confident in every game I play now. Ben's sessions are the best thing I've done for my sport.
The sessions are challenging, fun and Ben really knows how to get the best out of every athlete. My daughter has come on so much.
THE COACH BEHIND THE METHOD.
I have been involved in sport for 30 years — not just in one discipline. Semi-professional footballer, county high jumper, Olympic pre-selection, competitive rower and 20 years on the World Tour coaching at the highest level of tennis.
Currently coaching at the UK's number one ranked tennis school. The single most consistent pattern across every sport: the athletes who move better win more.
BCA DEVELOPS THE ATHLETE.
NOT RANDOM FITNESS.
A DEVELOPMENT PROCESS.
Every BCA athlete goes through the same five-step process. We find out how your child moves, build the right qualities for their age and sport, and test regularly so you can see exactly what’s improving.
ASSESS
Understand how an athlete moves, accelerates, changes direction, jumps and controls their body.
DEVELOP
Build age-appropriate physical qualities around the athlete's stage, sport and individual needs.
TRAIN
Structured sessions built around speed, strength, power, coordination, movement and resilience.
MEASURE
Use repeatable testing to see what is improving and where the next opportunity lies.
PROGRESS
The programme evolves as the athlete grows, so development stays purposeful rather than repetitive.
MORE THAN SESSIONS.
BCA PERFORMANCE BASE 1.
Our own private training base: an indoor strength studio, an outdoor speed lane and a training rig. Small numbers, full attention and proper testing, every session.
BCA DEVELOPS THE ATHLETE.
MEET THE TEAM
30 years in sport. Real coaching pedigree. Now building the next generation of complete athletes — together.
PROGRAMMES & PACKAGES.
Weekly coaching memberships from £89/month in Cobham & Surrey. Online Performance for athletes anywhere in the world. The full BCA Blueprint from £1,497. Any sport. Ages 6–18.
TAILORED TO YOUR CHILD.
Fully personalised • Any sport • In person Cobham & Surrey • Online worldwide
A fully individualised 3-month programme, delivered entirely online — for athletes who can't get to Cobham in person. Same system as the Blueprint, built remotely.
- Athlete & parent questionnaire
- Full baseline assessment
- Individualised training programme
- Weekly structure & video guides
- Direct WhatsApp coaching from Ben
- Full retest & progress report
Two 45-minute in-person sessions with Ben — a hands-on introduction before committing to an ongoing programme.
- 2x 45-min in-person sessions
- Movement & coordination assessment
- Personalised takeaway plan
- Sibling sessions available back-to-back
- No ongoing commitment
ATHLETIC FUNDAMENTALS MEMBERSHIP.
Weekly in-person coaching • Online programme included • Tested every 6 weeks • Cancel anytime with one month’s notice
Why membership? Consistent weekly training is what builds real athletes. Your child keeps a regular slot, follows the online programme between sessions, and you see their progress every six weeks.
Weekly small-group training with athletes of a similar age and level.
- 1 × 60-min small-group session a week
- Weekly online session to do at home
- Testing every 6 weeks
- Train alongside teammates and friends
Fortnightly 1:1 coaching with Ben, plus a weekly online programme in between.
- 2 × 60-min 1:1 sessions a month
- Weekly online programme
- Testing every 6 weeks
- Save £10 a month vs pay as you go
Weekly 1:1 coaching for athletes serious about their sport.
- 4 × 60-min 1:1 sessions a month
- Weekly online programme
- Testing & progress reports every 6 weeks
- Save £20 a month vs pay as you go
Prefer to pay termly? Pay for a term of membership in advance and save 5%.
One 1:1 in-person hour with Ben, booked when it suits you.
- 60-min 1:1 in-person session
- Speed, agility & movement focus
- No commitment
THE BCA BLUEPRINT.
Speed. Athleticism. Armour. A full 3-month, in-person system for families who want real, measured change — not just more sessions.
Three phases — Foundation & Strength, Speed & Power, Stability & Armour — coached in person throughout, with nutrition guidance built in and a full retest against the Month 1 baseline.
FLEXIBLE PAYMENT OPTIONS
Multiple ways to pay — whatever works for your family
NOT SURE WHICH TO CHOOSE?
TAKE THE QUIZ.
Answer 8 quick questions and we'll recommend the perfect programme or package for your child.
FREQUENTLY ASKED
NOT SURE WHICH PACKAGE?
Take the 2 minute quiz or message Ben directly.
💬 Ask BenLET'S BUILD YOUR ATHLETE.
Message Ben on WhatsApp for the fastest response. Usually within a few hours.
QUESTIONS? JUST ASK.
Whether you are unsure which programme fits, want personal coaching, or just want to know more — Ben will help. No hard sell. No pressure.
WHY STEADY STATE CARDIO
ISN’T ENOUGH.
THIS ONLY WORKS IF YOU'RE ALL IN
24 in-person sessions over 3 months is a real commitment — from your child, and from you. This isn't a video library to dip into when it suits. It's twice-weekly, face-to-face coaching, backed by nutrition guidance, built for families who want a genuine result at the end of it, not just a programme they started.
Speed
Get faster, provablyFast-twitch focused training from session one — the type of work that actually changes how quickly an athlete moves, not just how tired they get. Every programme starts with a real baseline and ends with the same tests again. You don't have to take our word for whether it worked. The numbers tell you.
Athleticism
Move well in every directionStraight-line speed is one skill. Changing direction, decelerating under control, reacting to what's actually happening — that's what separates an athlete who looks fast from one who competes fast. Three months of hands-on coaching is enough time to build both properly.
Armour
Built to last, not just to performMost speed programmes skip this part. Ours doesn't. Deceleration training, shoulder and rotator cuff health, trunk stability — the unglamorous work that keeps a young athlete on the pitch or the court instead of on the sidelines.
THREE MONTHS, THREE PHASES
Strength first, then speed, then stability under fatigue — the order that actually holds up, coached in person every step.
Baseline testing in session one, then in-person sessions building real strength — unilateral work, core stability, controlled movement patterns. This is the least glamorous month and the most important one.
Sprint mechanics, reactive agility, explosive power work — now that the foundation is there, coaching shifts toward pure speed and first-step quickness.
Deceleration, direction change under fatigue, and the injury-resilience work most programmes never get to. Finishes with a full retest against the Month 1 baseline.
NUTRITION, BUILT IN
Training doesn't work in isolation. Alongside the in-person sessions, Ben works directly with the athlete and family on fuelling properly for training and recovery — simple, practical guidance that fits real family life, not a restrictive diet plan.
Baseline testing — the starting numbers everything else gets measured against.
Progress check-in — review, adjustments, and a look at the numbers so far.
Full retest and a written report — the same tests, compared side by side.
“Every programme ends with a written report comparing where they started to where they finished — not a sales pitch for the next block. An honest read on what worked.”This is the standard every BCA programme is already held to, including the one we run inside partner schools.
The BCA Blueprint is coached directly by Ben Cullen, an LTA Level 4 Senior Performance Coach with 18 years of international coaching experience, using the same system built for partner academies.
BE FIRST TO KNOW
The Blueprint isn't open yet. Register your interest and we'll let you know the moment the first intake is ready.
Register Your Interest →DISTANCE ISN'T THE PROBLEM. GENERIC PROGRAMMES ARE.
Most online training is the same plan sent to everyone. BCA Online Performance starts with a real questionnaire and baseline assessment, so your programme is built around your actual sport, goals and current level — then adjusted as Ben reviews your progress, not left on autopilot for three months.
HOW IT WORKS
The same BCA Athlete System used in every in-person programme — two 6-week blocks, back to back, building your 3-month picture.
Training background, current goals, sport, availability and any injury history — the full picture before anything is programmed.
Movement (squat, lunge, single-leg control, hinge, landing mechanics), speed (10m & 20m), change of direction, power (broad jump, vertical, reactive jump) and strength — scored across 8 athletic qualities to build your Top 3 Priorities.
Baseline, Load, Power, Peak, Endurance, Retest — built around your Top 3 Priorities, not a generic template. Sprinters and track athletes get a dedicated speed-focused emphasis throughout.
Week 6 retest compared against your baseline, a written report back from Ben, then a second 6-week block building on exactly what the numbers showed.
Clear weekly sessions with video demonstrations every week of both blocks, so technique is never a guess.
The same tests from Week 1, repeated at Week 12. A real comparison across the full 3 months, not a feeling.
WANT IN-PERSON TIME TOO?
If you're local enough to see Ben in person occasionally, Online Performance works well alongside an Athletic Fundamentals membership. And if you're ready for the full hands-on experience — in-person coaching every session, plus nutrition — The BCA Blueprint is the natural next step up.
TELL BEN ABOUT YOU.
This isn't about picking a package — that part's already sorted. This is how Ben gets to know you, so your programme is built around your real sport, goal and level.
GOT A
QUESTION?
Everything about how BCA works — programmes, pricing, online training and safety — in one place. Can't find what you need? Message Ben directly.
Still have a question?
Message Ben →THE BCA 7-DAY
ATHLETIC STARTER PACK
A practical introduction to speed, strength, movement and athletic confidence for young athletes aged 8–18.
WELCOME TO BCA
This starter pack is designed to help young athletes begin developing the physical qualities that support performance in their sport.
You do not need a gym or expensive equipment. Most sessions can be completed in a small outdoor space with a few cones or household markers.
THE BCA PERFORMANCE PILLARS
HOW TO USE THE PACK
- ▸Complete one session per day, or spread the seven sessions across two weeks.
- ▸Warm up before every session.
- ▸Focus on quality movement rather than rushing.
- ▸Record how the session felt and note one thing you improved.
- ▸Retest the final session and compare how you feel with Day 1.
SEVEN DAYS. SEVEN SESSIONS.
Scroll through at your own pace — or jump to a day.
UNLOCK DAYS 2–7 — FREE
Message Ben on WhatsApp with your athlete’s age and sport and he’ll personally send you the unlock code for the rest of the pack — plus a tip on what to focus on for their sport.
Tell Ben how it went and he'll personally let you know what your athlete should focus on next.
WHAT NEXT?
The starter pack is an introduction — not a complete long-term development plan. The next step is understanding the athlete as an individual: their sport, age, movement qualities, strengths, challenges and goals.
Contact Ben to discuss an assessment or development programme.
15+ YEARS. $150M+ SECURED.
Sport USA helps talented student-athletes explore opportunities to combine higher education with competitive sport at universities across the United States. With over 15 years’ experience and more than $150 million secured in scholarships, Sport USA specialises in guiding athletes through the US college recruitment process, including NCAA, NAIA and JUCO programmes.
Their team includes former US college student-athletes who have experienced the pathway first-hand. They support students with assessing their academic and sporting potential, creating their athlete profile and highlight materials, connecting with suitable US college coaches, navigating eligibility and applications, and evaluating scholarship opportunities.
Their aim is to help young athletes understand the opportunities available within the US university system and identify a pathway that fits both their academic ambitions and sporting ability.
THE 5-STAGE PATHWAY.
- Platform introduction
- Sporting & academic CV
- Video guidance
- NCAA eligibility
- SAT tuition
- Test date plan
- Profile evaluations
- Athlete to coaches introduction
- College analysis
- Application process
- Evaluate offers
- Scholarship negotiations
- University breakdowns
- Application to university
- Visa/insurance guidance
- Flights
Sport USA builds the recruitment pathway — the profile, the introductions, the applications. BCA builds the athlete underneath it: the speed, strength, agility and resilience that gets noticed by college coaches in the first place, and holds up once you're there. Together, that's a young athlete's academic and sporting future built on both sides at once.
Start the Conversation →PRIVACY POLICY.
This policy explains how Ben Cullen Athletics (“BCA”, “we”, “us”) collects and uses personal information about the athletes we coach and their parents or guardians. BCA is run by Ben Cullen, who is the data controller for the information described here.
Contact: ben@bencullenathletics.co.uk · 07818 260920
What we collect
- Contact details – the parent or guardian’s name, phone number and email address (or the athlete’s own, for adult clients).
- Athlete details – name, age, sport, training history, goals and availability.
- Health information you choose to share – injuries, medical conditions or anything else we need to know to coach safely.
- Training and progress records – assessments, test scores, session notes and programme progress.
- Payment records – invoices and payments received. Payments are made by bank transfer; we don’t take or store card details.
- Messages – anything you send us by WhatsApp, email, Instagram or through the website quiz and forms.
How we use it
- To reply to enquiries, recommend a programme, and arrange and deliver coaching.
- To plan training safely, track progress and share results with you.
- To take payments and keep business and tax records.
- To contact you about your sessions and, occasionally, relevant BCA programmes – you can ask us to stop at any time.
Our legal reasons for using it
- Contract – to provide the coaching you have booked.
- Legitimate interests – to answer enquiries, run and improve the business, and keep athletes safe.
- Explicit consent – for health information, which you give when you share it. You can withdraw consent at any time, although we may then be unable to coach safely.
- Legal obligation – to keep financial records and, where required, safeguarding records.
Children’s information
For athletes under 18, we collect information from, and communicate with, a parent or guardian. We only collect what we need to coach safely and well.
Photos and video
We may film technique privately to give coaching feedback. We will never use photos or video of an athlete in marketing or on social media without the written consent of a parent or guardian (or the athlete, if over 18).
Who we share it with
We never sell your information. We only share it where needed with:
- Service providers that help us run BCA, such as email, WhatsApp, website hosting and accounting tools.
- Schools or clubs, where your child takes part in a programme delivered through that school or club.
- Emergency services or medical professionals, if needed for an athlete’s safety.
- Authorities, where the law or safeguarding duties require it.
Some of these providers may store data outside the UK. Where they do, they use recognised safeguards to protect it.
Our website
- We don’t use advertising cookies on this site. If we add analytics or advertising tools in future, we’ll update this policy.
- If you unlock the free starter pack, a small note is saved in your own browser so you don’t need to re-enter the code. It isn’t sent to us.
- Demo videos are embedded from YouTube in privacy-enhanced mode. YouTube may set its own cookies when you play a video.
How long we keep it
- Coaching and contact records: while the athlete trains with us, then for 2 years after the last session.
- Payment and business records: 6 years, as required for tax purposes.
- Enquiries that don’t lead to coaching: up to 12 months.
- Safeguarding or incident records: as long as required by law or safeguarding guidance.
Your rights
You can ask to see the information we hold, correct it, delete it, restrict or object to how we use it, or receive a copy to take elsewhere. Just email ben@bencullenathletics.co.uk. We’ll respond within one month.
If you’re unhappy with how we’ve handled your information, please tell us first. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.
Changes
We may update this policy from time to time. The latest version will always be on this page.
BOOKING TERMS.
These terms apply to all coaching booked with Ben Cullen Athletics (“BCA”), run by Ben Cullen. By booking a session, block or programme, you agree to them. If anything is unclear, just ask before booking.
1. Bookings and payment
- Single sessions and Intro Sessions are invoiced when you book and paid in advance by bank transfer, before the session.
- Programmes such as the BCA Blueprint are paid as shown at the time of booking.
- Prices are as listed on this website when you book.
2. Cancelling or moving a session
- Give at least 24 hours’ notice and we’ll move your session to another time at no cost.
- Sessions cancelled with less than 24 hours’ notice, or missed without notice, count as used.
- If we have to cancel – for example because of weather, coach illness or venue issues – we’ll rearrange the session or credit it. You will never lose a session we cancel.
3. Memberships
- Memberships are paid monthly in advance, on the 1st of each month, by standing order. Paying for a term in advance saves 5%.
- You can cancel at any time with one month’s notice.
- Membership sessions are for the month they’re paid for and can’t be carried over. If we cancel a session, we’ll always rearrange it.
- We’ll let you know about holiday weeks in advance.
4. Your right to cancel
- If you book online or by phone, message or email, you have 14 days from booking to cancel for a full refund.
- If you ask for coaching to start within those 14 days and then cancel, we’ll refund you minus the sessions already delivered.
- After 14 days, unused sessions are not normally refundable. If something serious happens, such as a long-term injury, speak to us and we’ll always try to find a fair solution.
5. Health and safety
- Please tell us about any injuries, medical conditions or medication before the first session, and let us know if anything changes.
- Athletes should wear suitable sports clothing and footwear and bring water.
- Athletes should tell the coach straight away if they feel pain, dizziness or unwell. We’ll stop or adapt the session.
- All physical training carries some risk of injury. We plan and supervise every session carefully to keep that risk as low as possible.
6. Supervision and safeguarding
- A parent or guardian is responsible for athletes under 18 before and after their session. Please drop off and collect on time.
- BCA coaches are enhanced DBS checked, safeguarding trained, first aid qualified and insured.
- If you have any concern about an athlete’s welfare, please contact Ben directly.
7. Photos and video
We may film technique to give private coaching feedback. We will never use photos or video of an athlete in marketing without written consent.
8. Online programmes, portal and starter pack
- Online programmes, portal logins and unlock codes are for the booked athlete only. Please don’t share logins or content.
- Online and free content is general guidance. Athletes should train within their ability, with adult supervision where appropriate.
9. Our responsibility to you
Nothing in these terms limits our liability for death or personal injury caused by our negligence, or anything else that cannot be limited by law. Otherwise, our liability is limited to the price you paid for the coaching concerned. These terms don’t affect your statutory rights.
10. General
We may update these terms from time to time; the version on this page when you book will apply. These terms are governed by the law of England and Wales.
Questions? ben@bencullenathletics.co.uk · 07818 260920
ATHLETIC DEVELOPMENT
FOR YOUR WHOLE SQUAD.
The BCA Method delivered to your athletes: virtually, in person, or both. Led by Ben Cullen (LTA Level 4 · S&C Level 4) and delivered by the BCA coaching team, with testing and progress reporting built in.
WHAT MAKES BCA DIFFERENT.
A complete, structured programme with sessions, testing protocols and demos. Minimal planning for your staff.
Baseline testing, six-weekly retests and termly reports show governors, staff and parents real progress.
BCA develops the athlete; your coaches develop the sport. It adds to your programme rather than competing with it.
Virtual, in-person or hybrid, from one squad to whole year groups, at a cost that works per pupil.
TRUSTED BY THE UK’S #1 SCHOOL TENNIS PROGRAMME.
BCA delivers the virtual athletic-development programme for Ewell Castle Tennis Academy. Every athlete is baseline tested, follows two structured sessions a week through a dedicated online portal, and is retested every six weeks, all in partnership with the school’s own coaching staff.
It runs without BCA coaches on site every week, which makes it simple for schools to adopt and easy to scale across age groups.
THREE WAYS TO DELIVER BCA.
Your athletes follow BCA programmes through an online portal, with demo videos, testing protocols and coach check-ins. Ideal for schools with their own staff and timetable.
BCA coaches deliver sessions at your venue, for squads, teams or year groups, with testing built into every block.
In-person testing and key sessions, with the weekly programme delivered online in between. The best of both.
START SMALL. BUILD A PARTNERSHIP.
- Full squad speed & movement assessment
- Sprint, agility & jump testing
- Individual athlete profiles
- Coach debrief & recommendations
- 6–12 week structured block
- Baseline test & retest
- Progressive weekly sessions
- Start & end athlete reports
Virtual from £495 per term
- Full school year, across multiple age groups
- Testing every term with squad reports
- Virtual, in-person or hybrid delivery
- Staff briefing & programme updates
- Priority calendar for sessions & testing
SEE EXACTLY WHAT’S IMPROVING.
- Baseline testing for every athlete
- Individual athlete profiles & progress
- Termly squad reports for staff & parents
- Clear priorities for each age group
- Coach dashboard (coming soon)
READY FOR YOUR SCHOOL.
- Enhanced DBS checked coaches
- Safeguarding trained
- First aid qualified
- Fully insured
- Safeguarding policy, risk assessments & insurance certificate available on request
ACROSS YOUR SQUAD.
ATHLETE LOGIN.
Online Performance athletes: enter the password Ben sent you to access your training.
Not a member yet? View programmes →